Campaigning for melanoma prevention: a model for a health education program

Melanoma incidence and mortality rates are rising in many countries. This has led to the development of a variety of education programs designed for either early detection of melanoma when it can be easily cured, or prevention by taking a long term approach. Australia has been leading in these areas running programs such as Slip! Slop! Slap! for over 20 years. Data now show that attitudes towards sunlight and suntans have changed substantially. Sunburn rates have decreased as photoprotection has increased. Melanoma mortality rates are decreasing in the younger cohorts as a result of earlier detection of tumours that can be easily cured. Finally, incidence rates for melanoma in the younger cohorts are starting to level out and go down. Thus health education programs can be successful if they are well-designed and evaluated. In Australia we are now extending these programs beyond melanoma and into education programs on other common skin diseases such as acne, atopic dermatitis, warts, tinea, and a variety of other common conditions, depending on the level at which the education program is being delivered. This is the first time that coordinated public education programs on skin diseases, apart from skin cancer, have occurred anywhere in the world.