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Describing treatment effects to patients

Annette Moxey1, Dianne O'Connell, Patricia McGettigan

  • 1School of Medical Practice and Population Health, The University of Newcastle, Australia. annette.moxey@newcastle.edu.au

Summary

Patient decisions are influenced by how information is presented. Framing health information, especially treatment outcomes, impacts choices, with positive frames and relative risks often preferred.

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