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The peculiar longevity of things not so bad

Daniel T Gilbert1, Matthew D Lieberman, Carey K Morewedge

  • 1Harvard University, USA. gilbert@wjh.harvard.edu

Psychological Science
|January 14, 2004
PubMed
Summary

Intense emotions, like dislike, often fade faster than expected due to psychological processes. People incorrectly predict that strong feelings will last longer than mild ones, a phenomenon known as the region-beta paradox.

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