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Tailored health communication: crafting the patient message for HIV TIPS
Jacqueline Merrill1, Rita Kukafka, Suzanne Bakken
1Columbia University, Mailman School of Public Health, USA.
Abstract:
The HIV TIPS project will pilot and evaluate the use of web-based information technology on prescription errors and quality of care by providing tailored practice guidelines and patient education in ambulatory practice settings of the National AIDS Education and Training Centers (NAETC) network. In the first phase of the project, we tailored messages to guide patient adherence and self-care, using DHHS guidelines. We developed a method based on communication theory to ensure complete and effective messages.
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