[Why are stereotypes about mentally ill so resistant? Lessons from social psychology]

Prejudices and social stigma in mental illness have a long tradition and have hardly been modified by educational programmes on the long term. The question, why these negative social attitudes appear to be considerably resistant to change is analysed with reference to social psychological research on stereotypes. First, a short review of studies on public attitudes towards the mentally ill and media analyses will give evidence to the widespread stereotypical misconceptions and their reproduction by selected media information. Then the dynamics of social stereotyping will be explained in relation to cultural, cognitive and emotional factors focussing on the development and activation of stereotypes within the paradigm of information processing. It is supposed that stereotype activation facilitates the processing of consistent information as well as it inhibits the processing of inconsistent information. Implications for changing negative attitudes about the mentally ill are discussed.