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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
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Measuring market orientation: further evidence on Narver and Slater's three-component scale

Subhra Chakrabarty1, Joseph N Rogé

  • 1Department of Marketing, Quantitative Analysis, and Business Law, College of Business and Industry, Mississippi State University, Mississippi State 39762, USA.

Psychological Reports
|February 10, 2004
PubMed

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