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Related Experiment Videos

Marketing dentistry: a pilot study in Dudley.

R J Anderson, J D Morgan

    Community Dental Health
    |December 1, 1992
    PubMed
    Summary

    This study aimed to increase regular dental visits by promoting dental services and training dentists on patient barriers. Many dentists were hesitant to change practice, with only a quarter implementing new strategies.

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    Area of Science:

    • Health Services Research
    • Behavioral Science
    • Dental Public Health

    Background:

    • Irregular dental service utilization poses a public health challenge.
    • Understanding patient-perceived barriers is crucial for improving dental care access.
    • Dental practices face evolving market dynamics and competition.

    Purpose of the Study:

    • To encourage non-users and irregular users of dental services to increase their attendance.
    • To implement a promotional campaign and a professional development program for dental practitioners.
    • To raise awareness among dentists about patient barriers to regular dental care.

    Main Methods:

    • A dual approach involving a public promotion campaign and a professional development program for dentists.
    • Workshops were conducted for dental staff on practice development and promotion.
    • Researchers provided ongoing support and progress monitoring within participating dental practices.

    Main Results:

    • Thirty-nine out of forty-one dental practices in Dudley participated in the professional development program.
    • Dentists exhibited varied attitudes towards marketing and professional development.
    • A significant reluctance to change was observed, with only 25% of practices implementing changes, often favoring quick solutions.

    Conclusions:

    • Professional development for dentists needs to address perceived costs and benefits, including direct and opportunity costs.
    • Future dental practice development should consider dentists' perspectives on change and risk.
    • Addressing patient recruitment and retention requires a shift in perspective beyond viewing it solely as a patient behavior issue.

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