Related Experiment Video
Updated: Aug 26, 2026

Orienteering as a Tool for Cognitive Research: An Implementation Guide
Published on: November 29, 2024
Using cognitive mapping to develop a community-based family intervention
Richard M Shewchuk1, Frank A Franklin, Kathy F Harrington
1Department of Health Services Administration, University of Alabama at Birmingham, Birmingham, AL 35294-3361, USA. shewchuk@uab.edu
Objective:
To describe the development of a consumer-oriented intervention for increasing intake of fruits and vegetables (FVs) in families (n=265).
Method:
A cognitive-mapping approach was used to specify intervention performance objectives and a tailoring strategy.
Results:
MDS and hierarchical cluster analysis indicated that FV perceptions are organized into 6 clusters arrayed along 3 dimensions. In combination with 3 general family-functioning measures, 11 perceptions explained approximately 18% of the variance in parent FVI. K-means cluster analysis revealed 4 types of families.
Conclusion:
Cognitive mapping provides a systematic approach for including qualitative data in the design of tailored interventions.
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