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Related Experiment Videos

Changes in adolescent cigarette-brand preference, 1989 to 1996.

Nancy J Kaufman1, Brian C Castrucci, Paul Mowery

  • 1The Robert Wood Johnson Foundation, Princeton, NJ 08543, USA.

American Journal of Health Behavior
|February 24, 2004
PubMed
Summary

Adolescent cigarette brand choices remained concentrated on Marlboro, Camel, and Newport. Newport

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Area of Science:

  • Public Health
  • Adolescent Health
  • Tobacco Control

Background:

  • Cigarette brand preference among adolescents is influenced by various factors, including demographic characteristics and marketing strategies.
  • Understanding shifts in brand choice is crucial for developing effective tobacco prevention and cessation programs.

Purpose of the Study:

  • To examine changes in adolescent cigarette brand preference over time.
  • To investigate the influence of demographic differences and advertising on brand choice.

Main Methods:

  • Analysis of data from three nationally representative cross-sectional surveys of adolescents.
  • Data collected in 1989, 1993, and 1996.

Main Results:

  • Marlboro, Camel, and Newport consistently accounted for over 80% of adolescent cigarette purchases.

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  • Between 1989 and 1996, Marlboro and Camel market shares remained stable.
  • Newport's market share doubled among white and Hispanic adolescents during the study period.

    • Conclusions:

    • Adolescent brand preference is highly concentrated among a few major brands.
    • The increasing market share of Newport, a mentholated brand, warrants focused attention.
    • Further research into mentholated cigarette appeal among adolescents is recommended.