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Related Experiment Videos

Expand your practice ... carefully.

Edward J O'Connor1, C Marlena Fiol

  • 1Graduate School of Business Administration, University of Colorado-Denver, USA. edward.oconnor@cudenver.edu

MGMA Connexion
|February 27, 2004
PubMed
Summary

Sustainable practice growth is achievable and less risky than competitor expansion. Assess your organization

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Area of Science:

  • Business Strategy
  • Organizational Development

Background:

  • Competitive expansion poses risks to practices.
  • Sustainable growth requires strategic alignment.

Purpose of the Study:

  • To evaluate the relevance of growth for professional practices.
  • To provide a tool for assessing organizational readiness for expansion.

Main Methods:

  • Development of a self-assessment quiz.
  • Analysis of growth strategy principles.

Main Results:

  • Growth is relevant and can be managed sustainably.
  • A foundational assessment is key to successful expansion.

Conclusions:

  • Practices should align growth with objectives and investments.
  • A quiz can help identify a strong foundation for expansion.