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Updated: Jul 20, 2026

Studying Food Reward and Motivation in Humans
Published on: March 19, 2014
Dietary restraint, attributional styles for eating, and preloading effects
1Department of Psychology, Keele University, Staffordshire ST5 5BG, UK. k.j.rotenberg@psy.keele.ac.uk
Abstract:
A total of 319 undergraduates completed the Restraint Scale and an Eating Attributional Style Questionnaire (EASQ). Subsequently, 101 female students participated in the classic preloading experiment. The results indicated that restrained eating was associated with an external locus of control attribution style, particularly for indulgent food consumption (ELCifc). Partial preloading effects for Restraint were found: The amount consumed increased as a function of Restraint in the preload condition. A more complete pattern of preloading was found for the ELCifc attribution style. In addition, the relationship between Restraint and food consumed in the preload condition was no longer significant with the ELCifc attribution style partialled out. The findings supported the hypotheses that: (a) restrained eaters display an external attribution style of learned helplessness and (b) related cognitions serve as a cause of preloading effects.
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