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Communications. This year's model.

Matt Akid1

  • 1Guy's and St Thomas' Hospital Trust.

The Health Service Journal
|March 20, 2004
PubMed
Summary
This summary is machine-generated.

Guy's and St Thomas' hospital launched a community magazine to foster better local relations. Distributed widely in Lambeth and Southwark, the publication highlights local residents on its cover.

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Area of Science:

  • Community Health
  • Public Relations
  • Healthcare Communication

Background:

  • Guy's and St Thomas' hospital serves the Lambeth and Southwark areas.
  • Effective community relations are crucial for healthcare institutions.

Purpose of the Study:

  • To assess the impact of a dedicated hospital magazine on community relations.
  • To enhance local engagement and trust between the hospital and its community.

Main Methods:

  • Launch of a new magazine by Guy's and St Thomas' hospital.
  • Distribution of 30,000 copies across Lambeth and Southwark.
  • Feature local individuals on the magazine's front cover, eschewing celebrities or models.

Main Results:

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  • The magazine serves as a direct communication channel with the local population.
  • Utilizing local people on the cover aims to increase relatability and community connection.
  • The initiative targets a broad reach within the hospital's service areas.

    • Conclusions:

    • The hospital magazine is a strategic tool for improving community relations.
    • Featuring local residents can enhance the publication's connection with its audience.
    • This initiative demonstrates a commitment to engaging with the communities it serves.