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Health communication during SARS.

Paul M Arguin1, Ava W Navin, Stefanie F Steele

  • 1Geographic Medicine and Health Promotion Branch, Division of Global Migration and Quarantine, Centers for Disease Control and Prevention, Atlanta, GA 30333, USA. parguin@cdc.gov

Emerging Infectious Diseases
|March 20, 2004
PubMed
Summary
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Electronic media rapidly spread severe acute respiratory syndrome (SARS) prevention messages. The Centers for Disease Control and Prevention

Area of Science:

  • Public Health
  • Epidemiology
  • Health Communication

Background:

  • The severe acute respiratory syndrome (SARS) outbreak highlighted the need for rapid information dissemination.
  • Electronic media offers a powerful channel for public health messaging during health crises.

Purpose of the Study:

  • To assess the role of electronic media in disseminating SARS prevention messages.
  • To evaluate the reach of the Centers for Disease Control and Prevention's (CDC) Travelers' Health website during the SARS outbreak.

Main Methods:

  • Analysis of website traffic data for the CDC's Travelers' Health website.
  • Tracking visits to SARS-related documents and travel advisories.

Main Results:

  • The CDC's Travelers' Health website experienced significant traffic during the SARS outbreak.

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  • Over 2.6 million visits were recorded for SARS-related information in early 2003.
  • Electronic dissemination of health alerts proved effective.

    • Conclusions:

    • Electronic media, particularly the CDC's website, was crucial for rapid SARS prevention message dissemination.
    • High website traffic indicates successful reach of public health information to travelers.
    • The study underscores the importance of digital platforms in managing public health emergencies.