The ethic of "the organizational good": is doing the right thing enough?

An organization whose members are acculturated to behave morally according to specified principles practices "the organizational good." "The organizational good" is the soul of an organization; it should not change. If the Board of Directors, Chief Executive Officer, managers, and members reinforce ethical principles by modeling them, an organization can thrive; if not, the organization may become ethically bankrupt. It is the premise of this article that the increasingly common errant behavior of some organizations and their Chief Executive Officers today is because they do not practice the ethic of "the organizational good."