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The comprehensive organizational plan: how a COP can protect and serve your health care organization
Dawn Oetjen1, Timothy Rotarius
1Department of Health Professions, College of Health & Public Affairs, University of Central Florida, Orlando, FL 32816, USA. doetjen@mail.ucf.edu
Abstract:
In today's hyperturbulent and competitive health care environment, health care organizations must improve operating efficiency, reduce duplication, and compete effectively in the health care market to survive. The comprehensive organizational plan is a 5-stage development tool for health care organizations that is intended to protect and serve the health care organization in its survival efforts. Through its 5 planning stages-competitive, facilities, financial, human resources, and marketing-the comprehensive organizational plan assists the organization in optimizing the goals of cost containment, quality preservation, and universal access.
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