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Related Experiment Videos

Doing well by doing good? A supermarket shuttle feasibility study.

Diana Cassady1, Vidhya Mohan

  • 1Department of Epidemiology and Preventive Medicine, School of Medicine, University of California at Davis, Davis, California 95616, USA. dlcassady@ucdvis.edu

Journal of Nutrition Education and Behavior
|April 8, 2004
PubMed
Summary

Supermarket shuttle programs can be profitable in low-income urban areas. With 15% of households without cars using the service, these initiatives can achieve financial sustainability and support healthier food environments.

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Area of Science:

  • Public Health
  • Health Economics
  • Urban Planning

Background:

  • Creating healthful food environments is crucial for public health.
  • Research is needed to assess the financial viability of initiatives promoting healthier diets.
  • Supermarket-sponsored transportation may improve access to nutritious food in underserved areas.

Purpose of the Study:

  • To determine if supermarket-sponsored shuttle programs can be self-supporting or profitable in low-income urban areas.
  • To evaluate the potential market for such shuttle services.

Main Methods:

  • Utilized 2000 Census data to identify California zip codes with low income, low vehicle ownership, and high population density.
  • Conducted a breakeven analysis to calculate the required usage for shuttle program financial sustainability.

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  • Determined the breakeven point in months of operation.

    • Main Results:

    • Identified 67 zip codes meeting the study's criteria.
    • A supermarket shuttle program could break even in most identified zip codes if 10% of car-less households utilized the service.
    • Profitability was projected for all 67 zip codes if 15% of car-less households used the shuttle.

    Conclusions:

    • Supermarket shuttle programs demonstrate potential for financial self-support in all analyzed low-income urban zip codes.
    • Findings can inform stakeholders, including supermarket executives, about the economic feasibility of transportation solutions to improve dietary health.