A study of the comparative structure of guilt and shame in a Chinese society

On the basis of previous theoretical and empirical analyses of the comparative structures of guilt and shame, the authors hypothesized that antecedent condition (personal inadequacy vs. moral norm violation), audience presence, and personal responsibility attribution would distinguish shame from guilt. Although the subject population was Hong Kong Chinese, evidence from previous studies suggests that the comparative structures of guilt and shame are quite similar across cultures. The subjects were asked to recall either a guilt or a shame incident, and their responses were then coded into the predictor variables. The results of the study indicated that guilt was most likely to emerge when individuals had violated a moral norm and held themselves responsible for their conduct. In contrast, shame emerged more frequently when subjects felt personally inadequate than when they had violated moral norms. Moreover, when a guilt incident was reported, and audience was rarely mentioned, whereas subjects who reported a shame incident would generally feel personally responsible and often mentioned being looked at or evaluated. However, neither personal responsibility nor the presence of an audience seemed to be essential for a person to experience shame.