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Interviewing the moderator: an ancillary method to focus groups.

Janine Morgall Traulsen1, Anna Birna Almarsdóttir, Ingunn Björnsdóttir

  • 1Danish University of Pharmaceutical Sciences, Copenhagen, Denmark.

Qualitative Health Research
|April 27, 2004
PubMed
Summary

Researchers introduced "interviewing the moderator," a new method complementing focus groups (FGs). This technique enhances qualitative research by capturing valuable insights beyond recorded discussions, enriching data from group interviews.

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Area of Science:

  • Social Sciences
  • Qualitative Research Methods

Background:

  • Focus groups (FGs) are increasingly used as a primary qualitative data collection method.
  • Existing FG methodologies may not capture all relevant research data.
  • There is a need for innovative approaches to enhance FG data richness.

Purpose of the Study:

  • To introduce and describe a novel ancillary method to focus groups: interviewing the moderator.
  • To demonstrate the value and application of this method in qualitative research.
  • To highlight the advantages of incorporating moderator interviews into FG research.

Main Methods:

  • The proposed method involves a one-on-one interview with the focus group moderator.
  • This interview is conducted by another research team member immediately following the FG.

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  • The method's implementation is illustrated with a case study from a recent research project.

    • Main Results:

    • Interviewing the moderator provides unique insights into group dynamics and participant behavior.
    • This ancillary method captures data not typically recorded during the FG, such as off-the-record discussions.
    • The technique adds a valuable, new dimension to traditional group interview research.

    Conclusions:

    • Interviewing the moderator is a practical and beneficial addition to focus group methodology.
    • This method enhances the depth and breadth of qualitative data obtained from group settings.
    • Researchers should consider adopting this technique to enrich their qualitative findings.