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Taking the Click It or Ticket model nationwide.

Mark G Solomon1, Richard P Compton, David F Preusser

  • 1Preusser Research Group, Inc., Senior Associate, 1006 Van Buren #201, Oxford, MS 28655, USA. marksolomon@minspring.com

Journal of Safety Research
|June 5, 2004
PubMed
Summary

The Click It or Ticket program significantly increased safety belt use nationwide. This traffic enforcement strategy, combining publicity and enforcement, proved most effective with full implementation.

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Area of Science:

  • Public Health
  • Traffic Safety Research
  • Behavioral Science

Background:

  • Occupant protection is a critical public health issue.
  • Selective Traffic Enforcement Programs (sTEP) aim to improve safety behaviors.
  • The 'Click It or Ticket' program is a prominent sTEP initiative.

Purpose of the Study:

  • To provide a historical overview of the 'Click It or Ticket' program's implementation.
  • To evaluate the effectiveness of 'Click It or Ticket' in increasing safety belt usage.
  • To analyze the impact of different implementation levels on safety belt use.

Main Methods:

  • The study reviews the historical implementation of 'Click It or Ticket' across various US states.
  • It examines data from states that fully implemented the program, partially implemented it, or served as comparisons.

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  • Evaluation focuses on observed increases in safety belt usage.

    • Main Results:

    • North Carolina reported substantial safety belt use increases after its 1993 program.
    • States with full 'Click It or Ticket' implementation showed the greatest increases in belt use.
    • National implementation in 2003 followed successful regional rollouts.

    Conclusions:

    • The 'Click It or Ticket' program is an effective strategy for increasing safety belt use.
    • Full program implementation yields the most significant improvements in occupant protection.
    • The program's historical progression demonstrates its scalability and impact on national safety.