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Related Experiment Videos

Building a cardiology practice.

David I Greenberg1, Ronald D Blonder, Ted E Eastburn

  • 1Pikes Peak Cardiology, Colorado Springs, CO, USA.

The Journal of Cardiovascular Management : the Official Journal of the American College of Cardiovascular Administrators
|June 10, 2004
PubMed
Summary
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The Pocket EKG program boosted new cardiology patient visits by 22% annually for 6.5 years, enhancing patient loyalty and reducing hospitalizations by 54%. This clinical marketing initiative successfully engaged patients, payors, and physicians.

Area of Science:

  • Cardiology
  • Health Services Research
  • Marketing

Background:

  • The integration of clinical tools into marketing strategies is an emerging area in healthcare.
  • Pikes Peak Cardiology (PPC) sought to evaluate a novel marketing program utilizing a portable electrocardiogram (EKG) device.

Purpose of the Study:

  • To quantify the clinical and marketing effectiveness of the Pocket EKG Clinical Based Marketing Program.
  • To assess the program's impact on key performance indicators including new patient acquisition, patient satisfaction, payor relations, and patient management.

Main Methods:

  • A longitudinal analysis of new patient visit data over 6.5 years.
  • Patient surveys assessing satisfaction and loyalty related to the Pocket EKG Card.
  • Evaluation of the Pocket EKG Patient Satisfaction Survey against Health Plan Employer Data and Information Set (HEDIS) guidelines.

Related Experiment Videos

  • Analysis of hospitalization rates before and after the implementation of baseline electrocardiogram access.

    • Main Results:

    • New patient visits increased by 22% annually for 6.5 consecutive years.
    • 92% of surveyed patients reported increased loyalty to the practice due to the Pocket EKG Card.
    • The Pocket EKG Patient Satisfaction Survey met HEDIS guidelines for payor contracting.
    • Access to baseline electrocardiograms led to a 54% reduction in unnecessary hospitalizations.

    Conclusions:

    • The Pocket EKG Clinical Based Marketing Program demonstrated significant success in driving practice growth and patient engagement.
    • The program effectively enhanced patient loyalty and satisfaction, meeting stringent payor requirements.
    • Clinical integration of the Pocket EKG device contributed to improved patient management and reduced healthcare costs through decreased hospitalizations.