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Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
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A computerized simulation for investigating gambling behavior during roulette play

Otto H MacLin1, Mark R Dixon

  • 1University of Northern Iowa, Cedar Falls, Iowa.

Behavior Research Methods, Instruments, & Computers : a Journal of the Psychonomic Society, Inc
|June 12, 2004
PubMed

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Bias01:22

Bias

Bias refers to any tendency that prevents a question from being considered unprejudiced. In research, bias occurs when one outcome or answer is selected or encouraged over others in sampling or testing. Bias can occur during any research phase, including study design, data collection, analysis, and publication.
In statistics, a sampling bias is created when a sample is collected from a population, and some members of the population are not as likely to be chosen as others (remember, each member...