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Smokers' expectancies for nicotine replacement therapy vs. cigarettes

Laura M Juliano1, Thomas H Brandon

  • 1Department of Psychology, American University, Washington, DC 20016, USA. juliano@american.edu

Summary

Smokers believe cigarettes control emotions and weight better than nicotine replacement therapy (NRT). While NRT is seen as healthier, its perceived benefits for quitting smoking are limited, potentially hindering its effectiveness.

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