Related Experiment Video
Updated: Aug 23, 2026

Using Visual and Narrative Methods to Achieve Fair Process in Clinical Care
Published on: February 16, 2011
Attitudes towards behavioural versus organic acquisition of brain injury
1The Queen's University of Belfast, Belfast, Northern Ireland, UK.
Primary Objective:
To investigate the public's attitudes towards survivors of brain injury in Northern Ireland.
Research Design:
Four hypothetical vignettes were constructed to test how the acquisition of a brain injury impacted on people's attitudes. The stories of protagonists that they either acquired their injury through organic (e.g. haemorrhage) means or in some self-initiated (e.g. brawl) behaviour. The gender of the protagonists was varied to examine differences in attitudes to males and females.
Methods And Procedures:
Adapted versions of the Prejudicial Evaluation Scale (PES) and Social Interaction Scale (SIS) were administered to 96 university students.
Main Outcomes And Results:
The data was analysed using three 2 x 2 between subjects ANOVAs and showed that there was no significant main effect of gender, a highly significant effect of injury on negative attitudes (F(1, 92) = 68.30, p < 0.001], amount of desired social interaction [F(1, 92) = 46.27, p < 0.001] and willingness to help [F(1, 92) = 44.66, p < 0.001].
Conclusion:
The perception that an individual's behaviour contributed to their injury may lead to stigmatization and its negative consequences.
Related Concept Videos
Behavior Modification
A real-world application of operant conditioning principles is applied...
Traumatic Brain Injury l: Introduction

