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Related Experiment Videos

e-Perceptions: personality impressions based on personal websites.

Simine Vazire1, Samuel D Gosling

  • 1Department of Psychology, University of Texas at Austin, Austin, TX 78712, USA. simine@mail.utexas.edu

Journal of Personality and Social Psychology
|July 15, 2004
PubMed
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Personal websites allow accurate personality impressions. Observers could reliably assess traits like Extraversion and Agreeableness from these online self-expressions, suggesting valid personality information is conveyed.

Area of Science:

  • Psychology
  • Social Psychology
  • Personality Psychology

Background:

  • Personal websites are a growing medium for self-expression.
  • Identity claims are predominant on personal websites.

Purpose of the Study:

  • To examine the accuracy of personality impressions formed from personal websites.
  • To compare website-based impressions with self- and informant reports.

Main Methods:

  • Eighty-nine personal websites were analyzed.
  • Eleven observers rated the website authors' personalities.
  • Ratings were compared against self- and informant reports for accuracy.

Main Results:

  • High levels of observer consensus and accuracy were found.

Related Experiment Videos

  • Impressions were enhanced for Extraversion and Agreeableness.
  • Accuracy correlations were comparable to other interpersonal perception contexts.

    • Conclusions:

    • Personal websites facilitate valid personality assessment.
    • Identity claims on websites convey accurate information about personality.
    • Website-based personality impressions are stronger than in zero-acquaintance contexts.