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Self-serving judgments about winning the lottery.
Julie E Nelson1, James K Beggan
1Department of Sociology, University of Louisville, KY 40292, USA.
The Journal of Psychology
|July 22, 2004
Summary
People often buy lottery tickets despite negative stereotypes about winners. This study found individuals exhibit a self-serving bias, expecting better outcomes for themselves than for others when imagining winning the lottery.
Area of Science:
- Psychology
- Behavioral Economics
- Social Psychology
Background:
- Negative stereotypes about lottery winners persist, yet lottery participation remains high.
- The self-enhancement literature offers insights into understanding this apparent paradox in financial decision-making.
Purpose of the Study:
- To investigate the role of self-enhancement and self-serving bias in the context of lottery wins.
- To explore whether individuals exhibit biased expectations about their own future outcomes compared to others.
Main Methods:
- Eighty college students participated in the study.
- Participants read a scenario imagining themselves or another person winning the lottery.
- Responses were collected using a 34-item questionnaire to assess expectations and biases.
Main Results:
- A self-serving bias was observed, with participants expecting more positive changes for themselves than for a target other.
- This bias in future-oriented processing was evident in questionnaire responses.
- Gender moderated the self-serving bias effect for specific questionnaire items.
Conclusions:
- The tendency to exhibit self-serving biases extends to future-oriented thinking and hypothetical scenarios.
- Understanding self-enhancement is crucial for explaining persistent lottery participation despite negative societal narratives.
- This research highlights an under-explored area of self-serving bias in anticipation of positive future events.