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Internet use by physicians and its impact on medical practice-an exploratory study
1The Consortium for Supply Chain Management Studies, The John Cook School of Business, Saint Louis University, St. Louis, MO, 63143, USA. kwoni@slu.edu
Health Marketing Quarterly
|July 24, 2004
Summary
Physicians
Area of Science:
- Medical Informatics
- Digital Health
- Healthcare Management
Background:
- Physician internet use is prevalent and impactful.
- Existing research lacks a comprehensive overview.
- Understanding internet's role in modern medicine is crucial.
Purpose of the Study:
- To explore the implications of physician internet use on medical practice.
- To investigate effects on health education, patient relationships, and marketing.
- To identify barriers to internet adoption in medicine.
Main Methods:
- Preliminary study design.
- Exploratory analysis of internet use implications.
- Investigation of identified barriers.
Main Results:
- Internet significantly impacts health education and learning.
- Physician-patient relationships are evolving due to internet use.
- Medical marketing strategies are being transformed by digital platforms.
Conclusions:
- Physician internet use presents both opportunities and challenges.
- Addressing barriers is key to maximizing benefits.
- Further comprehensive research is warranted.