An investigation of factors that influence the consumption of dietary supplements

This study finds that consumers take dietary supplements to improve their physical health and gain peace of mind. Several factors influence the consumption of dietary supplements, but the advice of a physician underlies most consumer behavior. Few dietary supplement users over-consume these types of products, but those who do could be partaking in potentially dangerous consumption practices. More importantly, those who consume multivitamins, concentrates, and herbs/flowers/ roots express different consumer behaviors from those who only take multivitamins and concentrates. Conclusions are drawn in light of the media's impact on the behaviors of dietary supplement consumers.