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Brand: a company's most valuable asset

Stephen Carter1

  • 1Olswang, 90 High Holborn, London WC1V 6XX, UK. stephen.carter@olswang.com

Medical Device Technology
|August 3, 2004
PubMed

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Factorial Analysis is an experimental design that applies Analysis of Variance (ANOVA) statistical procedures to examine a change in a dependent variable due to more than one independent variable, also known as factors. Changes in worker productivity can be reasoned, for example, to be influenced by salary and other conditions, such as skill level. One way to test this hypothesis is by categorizing salary into three levels (low, moderate, and high) and skills sets into two levels (entry level...