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Related Experiment Videos

OH marketing--Part 1: The background.

C Owen, V Newman

    Occupational Health; a Journal for Occupational Health Nurses
    |August 1, 1992
    PubMed
    Summary

    Occupational health (OH) practitioners need new marketing strategies to demonstrate their value. This article explores innovative approaches for marketing OH services within organizations.

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    Area of Science:

    • Occupational Health
    • Marketing Management
    • Organizational Behavior

    Background:

    • Occupational health (OH) practitioners face increasing pressure to justify their services.
    • The need for effective communication of OH value is paramount in modern organizations.

    Purpose of the Study:

    • To discuss and propose new marketing approaches for occupational health services.
    • To provide OH practitioners with strategies for better organizational integration and perceived value.

    Main Methods:

    • Conceptual discussion and review of marketing principles applied to OH.
    • Exploration of innovative strategies for service promotion and justification.

    Main Results:

    • Identified a gap in current marketing practices for OH services.
    • Outlined potential new marketing frameworks tailored to the OH context.

    Conclusions:

    • Developing novel marketing strategies is crucial for the sustained relevance and impact of OH practitioners.
    • Adopting proactive marketing can enhance the recognition and utilization of OH services within organizations.

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