Temporal accent structure and the remembering of filmed narratives

Effects of temporal accent structure on the remembering of filmed narratives were examined by varying the placement and number of commercial breaks. Commercials either highlighted a story's underlying organization by occurring between major episode boundaries (i.e., at breakpoint locations) or obscured this structural arrangement by occurring within episodes (i.e., at nonbreakpoints). Relative to the accentuation of nonbreakpoints, results indicated that the attentional highlighting of episode boundaries yielded higher recall and recognition performance and better memory for temporal order information and details from the story's plot. Selective recall and recognition of breakpoint scenes was significantly higher than that of nonbreakpoints, suggesting that people use episode boundaries as referents for attending and remembering. These findings illustrate certain structural invariants across environmental events and ways in which event structure can be used in remembering.