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The dissemination of the British Guideline on the Management of Asthma 2003

S M Dennis1, S Edwards, M R Partridge

  • 1British Thoracic Society, 17 Doughty Street, London WC1N 2PL, UK.

Respiratory Medicine
|September 2, 2004
PubMed

Insights

Disseminating asthma management guidelines online significantly increased reach compared to traditional mailings. Free, downloadable resources and educational materials proved highly effective and popular among healthcare professionals.

Area of Science:

  • Public Health
  • Healthcare Dissemination
  • Clinical Practice Guidelines

Background:

  • Effective dissemination and implementation of clinical guidelines are crucial for improving health outcomes.
  • The BTS/SIGN British Guideline on the Management of Asthma was published in February 2003.
  • Previous guideline dissemination relied primarily on postal mailing.

Purpose of the Study:

  • To report on the dissemination activities for the BTS/SIGN British Guideline on the Management of Asthma.
  • To evaluate the effectiveness of online dissemination and educational materials.
  • To compare online dissemination with previous mailing-only strategies.

Main Methods:

  • Dissemination activities were tracked for 18 weeks post-launch.
  • Guidelines and educational materials were made available on BTS and SIGN websites.
  • Downloaded copies of guidelines and quick reference guides were quantified.
  • An online survey assessed user satisfaction with materials.

Main Results:

  • Over 135,000 guideline copies and 90,000 Quick Reference Guides were downloaded.
  • This represents a substantial increase compared to the 1997 guidelines disseminated by mail.
  • Educational materials were widely downloaded and utilized for teaching.
  • Online survey indicated high user ratings for material usefulness.

Conclusions:

  • Website dissemination of clinical guidelines is a cost-effective method for informing healthcare professionals.
  • Online availability of interactive educational materials is a popular and effective implementation strategy.
  • Digital dissemination offers a more active engagement method than passive mail receipt.

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