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Beyond surveys and focus groups: usability testing can help you hone your Web site design
Abstract:
Usability testing goes beyond surveys, Web trend analysis, and focus groups by providing direct observation of how people interact with a site. The process can be informal and inexpensive, involving a few participants and a Web designer. Or it can be more formal, using special technology and professional usability analysts. But even a relatively casual usability test can give Web designers information about the site that they can't get in any other way.
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Does aspirin reduce the risk of heart attacks? Is one brand of fertilizer more effective at growing roses than another? Is fatigue as dangerous to a driver as the influence of alcohol? Questions like these are answered using randomized experiments with proper...
