Related Experiment Video
Updated: Aug 22, 2026

Extinction Training During the Reconsolidation Window Prevents Recovery of Fear
Published on: August 24, 2012
Retroactive effects of irrelevant speech on serial recall from short-term memory
Dennis Norris1, Alan D Baddeley, Michael P A Page
1Medical Research Council, Cognition and Brain Sciences Unit, Cambridge, United Kingdom. dennis.norris@mrc-cbu.cam.ac.uk
Abstract:
The authors report 5 serial-recall experiments. In 4 of the 5 experiments, they show that irrelevant sound (IS) has a retroactive effect on material already in memory. In Experiment 1, IS presented during a filled retention interval had a reliable effect on list recall. Four further experiments, 3 of which used retroactive IS, showed that IS continued to-have an effect on recall following a long, filled retention interval. Articulatory suppression during visual input was found to abolish the long-lasting, retroactive effect of IS, supporting the idea that IS affects the phonological-loop component of short-term memory. IS also, therefore, seems to affect a longer term memory system with which the loop interacts.
More Related Videos
07:59Using Practice Testing, Public Speaking, and Source Monitoring to Examine the Influences of Learning Strategies and Stress on Episodic Memory
Published on: June 14, 2019
07:26The Deese-Roediger-McDermott (DRM) Task: A Simple Cognitive Paradigm to Investigate False Memories in the Laboratory
Published on: January 31, 2017
Related Concept Videos
Serial Position Effect
Interference and Decay
Interference occurs when competing memories hinder the retrieval of particular information. It can be classified into two types: proactive and retroactive interference. Proactive...
Implicit Memories
One key aspect of implicit...
Chunking and Rehearsal in Sensory Memory
Forgetting
Encoding...
False Memories
One primary source of false memories is misattribution, where individuals incorrectly associate external information with...