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[Management human resources].

F P Schena1

  • 1Sezione di Nefrologia, Dipartimento dell'Emergenza e dei Trapianti d'Organo, Università degli Studi di Bari, Bari. fp.schena@nephro.uniba.it

Giornale Italiano Di Nefrologia : Organo Ufficiale Della Societa Italiana Di Nefrologia
|September 10, 2004
PubMed
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The study highlights that treating personnel as key customers through training and a positive environment enhances marketing skills and overall results. Shifting leadership from hierarchical to coaching fosters creativity and competence.

Area of Science:

  • Human Resources Management
  • Organizational Psychology
  • Business Administration

Background:

  • Human resource management utilizes bureaucratic, technocratic, or managerial-entrepreneurial models, with the latter being most prevalent.
  • The individual-enterprise relationship is underpinned by both legal and psychological contracts, irrespective of the management model.
  • Effective human resource management is crucial for organizational success.

Purpose of the Study:

  • To explore the impact of viewing personnel as primary customers.
  • To examine the role of a positive work environment as a marketing tool.
  • To investigate the benefits of total quality management and a coaching leadership approach.

Main Methods:

  • Conceptual analysis of human resource management models.

Related Experiment Videos

  • Discussion of the legal and psychological contracts in employment.
  • Exploration of total quality management principles.
  • Analysis of leadership transformation from hierarchical to coaching.

    • Main Results:

    • Viewing personnel as internal customers necessitates training, information, and updates.
    • A positive work environment acts as a primary marketing tool, enhancing enterprise-customer marketing skills.
    • Total quality management, coupled with a coaching leadership style, improves products, processes, and publications.
    • Coaching leadership fosters personnel creativity, personality, and competence.

    Conclusions:

    • The managerial-entrepreneurial model, when focused on internal customer service, yields superior results.
    • A supportive work environment and continuous personnel development are key marketing strategies.
    • Transforming leadership to a coaching approach enhances organizational performance and employee potential.