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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

The impact of emotional tone, message, and broadcast parameters in youth anti-smoking advertisements

Lois Biener1, Ming Ji, Elizabeth A Gilpin

  • 1Center for Survey Research University of Massachusetts Boston, Boston, Massachusetts 02125, USA. lois.biener@umb.edu

Journal of Health Communication
|September 14, 2004
PubMed
Abstract

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