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An internet-based survey method for college student drinking research.

Kypros Kypri1, Stephen J Gallagher, Martine L Cashell-Smith

  • 1School of Medical Practice and Population Health, University of Newcastle, c/o Hunter Population Health, Locked Bag 10, Newcastle, Wallsend 2287, NSW, Australia. kypros.kypri@hunter.health.nsw.gov.au

Drug and Alcohol Dependence
|September 24, 2004
PubMed
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This study demonstrates that internet-based surveys are a feasible method for collecting alcohol consumption data from college students. A well-managed recruitment strategy can achieve high response rates for online surveys.

Area of Science:

  • Public Health
  • Survey Methodology
  • Digital Health

Background:

  • Assessing college student alcohol consumption is crucial for public health initiatives.
  • Traditional survey methods may face challenges in reaching this demographic effectively.
  • Internet-based surveys offer a potential solution for efficient data collection.

Purpose of the Study:

  • To evaluate the utility of an internet-based survey for characterizing college student alcohol consumption.
  • To assess the feasibility and response rates of online surveys in this population.

Main Methods:

  • A random sample of 1910 students (aged 16-29) was invited to complete a secure, web-based questionnaire.
  • A mixed-mode approach included a pen-and-paper option for non-computer users.

Related Experiment Videos

  • A multi-phase recruitment strategy involved letters, emails, and telephone reminders.

    • Main Results:

    • An overall response rate of 82% (n=1564) was achieved.
    • The median completion time was 16.7 minutes, with high participant satisfaction.
    • No significant differences in responses were found between web and pen-and-paper modes.

    Conclusions:

    • Internet-based surveys are a viable and effective tool for researching college student alcohol consumption.
    • Careful management of recruitment processes is key to achieving high response rates in online surveys.
    • This methodology provides valuable data for public health interventions targeting young adults.