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Diversity as strategy.

David A Thomas1

  • 1Harvard Business School, Boston, USA. dthomas@hbs.edu

Harvard Business Review
|September 29, 2004
PubMed
Summary
This summary is machine-generated.

IBM

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Area of Science:

  • Business Strategy
  • Organizational Behavior
  • Human Resources Management

Background:

  • IBM historically embraced equal opportunity.
  • Lou Gerstner identified untapped potential in diversity.
  • A need existed to better leverage diverse talent and markets.

Purpose of the Study:

  • To understand diverse employee and customer needs.
  • To develop strategies for inclusivity and market appeal.
  • To integrate diversity into core business growth.

Main Methods:

  • Formation of eight constituency-specific task forces.
  • Task forces researched employee needs and market opportunities.
  • Analysis of task force findings to shape diversity strategy.

Main Results:

  • Identification of key factors for successful diversity initiatives.
  • Development of a comprehensive diversity strategy.
  • Demonstrated link between diversity and business growth.

Conclusions:

  • Strong leadership, employee engagement, aligned management, and a business case are crucial for diversity initiatives.
  • IBM's diversity strategy successfully drove business growth.
  • Diversity is a key corporate strategy for IBM.