Testing relationships between values and food-related lifestyle: results from two European countries

The value survey developed by Shalom Schwartz (1992) has been applied in many countries with different purposes. In this study we present a new way of analysing the theoretically assumed circumplex structure of Schwartz value survey and its relationships to other constructs, here the instrument food-related lifestyle. In two countries; Germany and Spain, data were collected. In each country 1000 interviews were carried out where consumers were asked about their value priorities and about their food-related lifestyle. The study provides new insights into the way values influence peoples' food-related lifestyle in Germany and Spain, and the results validate both the Schwartz value survey and the food-related lifestyle instrument in a nomological sense, since significant and meaningful relationships were found between the two constructs.