Moderating effect of ear preference on personality in the prediction of sales performance
C J Jackson1, A Furnham, T Miller
1School of Psychology, University of Queensland, Brisbane, Australia.
Abstract:
This study examined the relationship between ear preference, personality, and performance ratings on 203 telesales staff. Social desirability scores were a significant predictor of two relatively independent sets of supervisor ratings (actual performance and developmental potential) in interaction with ear preference. It was found that the social desirability scale was a significant positive predictor for staff preferring a right ear headset, but a negative predictor for staff preferring a left ear headset. These results were interpreted in terms of different strategies used to achieve successful sales.
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