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Updated: Aug 21, 2026

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
Conducting a client-focused survey using e-mail
1William F. Connell School of Nursing at Boston College, Chestnut Hill, MA 02467, USA. readca@.edu.
Abstract:
An e-mail listserv was used to recruit participants, administer a survey, send electronic gift certificates, and disseminate the findings of a study of psychological responses to being a carrier of the gene for phenylketonuria, a rare genetic disease. The majority of responses to the call for participants were received within the first 24 hours, and most surveys (n = 83) were returned via e-mail within 5 days. The use of e-mail allowed more opportunities for researcher-participant interaction than Web-based surveys, but the return rate of 51% may reflect concerns about privacy when e-mail addresses are required.
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