Strengthening the activation of unconsciously activated memories

Reading a word activates a set of associated words-for example, reading CAB activates car, driver, and other associates. This research was conducted to determine whether the unconscious activation of these associates adds activation to other associates in the same set. Words were studied, and recall was tested with cues comprised of associates directly activated by the target. On the basis of preexisting links, the associates serving as test cues also received strong (e.g., car) or weak (e.g., driver) additional inputs from other associates in the set. Cues receiving stronger inputs from other associates were more effective, indicating that unconsciously activated associates strengthen one another. This effect declined when conditions disrupted the retrieval of context features linked to the episode. Attending to another task during or after study or receiving implicit test instructions decreased the effects of input from other associates. Importantly, disruptions affected input from other associates more than direct input from the target, suggesting that the influence of context wanes as the links in the network become more distant.