A contest to create media messages aimed at recruiting adolescents for stop smoking programs
Ivana T Croghan1, Heather M Campbell, Christi A Patten
1Mayo Clinic Nicotine Research Program, Rochester, MN 55905, USA. croghan.ivana@mayo.edu
Abstract:
This project engaged adolescents in a contest to create advertising messages aimed at recruiting teens for stop smoking programs. Middle school students were invited to design a media message for television, radio, Web, or print (newspaper or billboard). Of 4,289 students in eight middle schools of Rochester, Minn., 265 (6.2%) developed 172 stop smoking messages. The quality of their work confirmed that teens can design media messages to encourage their smoking adolescent peers to enroll in a program to stop smoking.
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