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Updated: Aug 20, 2026

Protocol for Data Collection and Analysis Applied to Automated Facial Expression Analysis Technology and Temporal Analysis for Sensory Evaluation
Published on: August 26, 2016
Facial appearance, gender, and emotion expression
Ursula Hess1, Reginald B Adams, Robert E Kleck
1Department of Psychology, University of Quebec at Montreal, Montreal, Canada. hess.ursula@uqam.ca
Abstract:
Western gender stereotypes describe women as affiliative and more likely to show happiness and men as dominant and more likely to show anger. The authors assessed the hypothesis that the gender-stereotypic effects on perceptions of anger and happiness are partially mediated by facial appearance markers of dominance and affiliation by equating men's and women's faces for these cues. In 2 studies, women were rated as more angry and men as more happy-a reversal of the stereotype. Ratings of sadness, however, were not systematically affected. It is posited that markers of affiliation and dominance, themselves confounded with gender, interact with the expressive cues for anger and happiness to produce emotional perceptions that have been viewed as simple gender stereotypes.
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