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Healthcare marketing liability: avoiding possible pitfalls
1Emergency Department, Children's Hospital of Philadelphia, 34th Street & Civic Center Boulevard, Philadelphia, PA 19104, USA. maar@email.chop.edu
The Journal of Nursing Administration
|December 9, 2004
Abstract:
To increase revenue, recruit nurses, and improve visibility, nurse administrators market their units or hospital internally and externally. However, marketing campaigns can expose a hospital to liability claims. The author highlights the 2 forms of liability, direct and vicarious, and gives brief examples to help prevent possible pitfalls.
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