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Updated: Jul 1, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
13:04

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Published on: September 19, 2012

Making real options really work

Alexander B van Putten1, Ian C MacMillan

  • 1Triad Consultants, USA. alexvp@wharton.upenn.edu

Harvard Business Review
|December 21, 2004
PubMed

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