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The "big win" and resistance to extinction when gambling
Jeffrey N Weatherly1, John M Sauter, Brent M King
1Department of Psychology, University of North Dakota, Grand Forks, ND 58202-8380, USA. jeffrey_weatherly@und.nodak.edu
The Journal of Psychology
|December 23, 2004
Summary
The "big win" hypothesis suggests initial gambling wins lead to pathological gambling. However, this study found that experiencing a large win early on, rather than later, caused participants to stop playing sooner, questioning the hypothesis.
Area of Science:
- Psychology
- Behavioral Science
- Neuroscience
Background:
- The "big win" hypothesis posits that an initial large gambling win can create unrealistic expectations, leading to pathological gambling.
- Despite its long-standing presence in gambling literature, empirical evidence supporting this hypothesis is limited, with one prior study yielding null results.
Purpose of the Study:
- To empirically test the "big win" hypothesis regarding the etiology of pathological gambling.
- To investigate the impact of the timing of a significant win on subsequent gambling behavior in novice gamblers.
Main Methods:
- Four groups of participants with minimal gambling experience played a simulated slot machine.
- Groups differed in win timing: large win on 1st play, large win on 5th play, two small wins, or no wins.
- Credits earned were exchangeable for cash to simulate real-world gambling incentives.
Main Results:
- A significant group effect was observed in gambling duration.
- Participants experiencing a large win on the first play ceased gambling earlier than those with a large win on the fifth play.
- These findings challenge the "big win" hypothesis as a direct cause of persistent gambling.
Conclusions:
- The timing of a large win, not just its occurrence, influences gambling cessation.
- Results align more closely with behavioral theories of gambling than the "big win" hypothesis.
- Encourages laboratory-based research for validating established hypotheses in gambling studies.