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Idea management: restructuring technology-based research to help achieve corporate goals
1Wyeth-Ayerst Research, Cardiovascular and Metabolic Diseases, Princeton, New Jersey 08543, USA.
Drug News & Perspectives
|December 24, 2004
Summary
Companies need better idea management for innovation. SCIMAX (Scientific Idea Management and Assessment Extension) offers a structured process for idea generation and assessment, improving new product development.
Area of Science:
- Business and Innovation
- Technology Management
- Research and Development
Background:
- Technology-based companies require continuous innovation to remain competitive.
- Current R&D structures often neglect new product idea generation due to competing demands on leadership.
- Inefficient idea management hinders the transformation of scientific concepts into viable products.
Purpose of the Study:
- To propose a redesigned business process for collecting and assessing novel product ideas.
- To introduce SCIMAX (Scientific Idea Management and Assessment Extension) as a solution for systematic idea management.
- To facilitate the commercial and scientific validation of new product concepts.
Main Methods:
- Conceptualizing and outlining the SCIMAX system for idea management.
- Defining a process for idea assessment, including commercial, scientific, and technical feasibility.
- Integrating SCIMAX into existing technology-based business processes.
Main Results:
- SCIMAX provides a structured mechanism for managing new ideas, either for immediate action or future reference.
- The system enables rigorous assessment of product ideas for commercial viability, scientific validity, and technical feasibility.
- Validated ideas can be formally presented to upper management for consideration.
Conclusions:
- Implementing an idea management system like SCIMAX can significantly improve new product development initiation.
- Restructuring technology research processes with SCIMAX requires minimal corporate management effort.
- SCIMAX enhances a company's ability to innovate and maintain a competitive edge through systematic idea management.