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Introducing a means of quantifying community reputation: the print media as a data source
Lindsay McLaren1, Rosemary Perry, Lesley Carruthers
1Centre for Health and Policy Studies, Department of Community Health Sciences, University of Calgary, 3330 Hospital Dr., NW, Calgary AB, Canada T2N 4N1. lmclaren@ucalgary.ca
Abstract:
A community's reputation may have implications for self-esteem, morale, or other health outcomes of residents. In this study, we introduce a means of quantifying the reputation of communities in Calgary, Canada based on their portrayal in the daily citywide newspaper. Publication dates were selected from an 8.5-year period using constructed week sampling. For communities designated as high or low in well-being, sampled references were rated as positive, negative, or neutral in topic, by two independent raters who were blind to community identity. Findings suggest that the print media represent a convenient and discriminating data source for characterising some aspects of community reputation.
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