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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

The theory of "truth": how counterindustry campaigns affect smoking behavior among teens

James C Hershey1, Jeff Niederdeppe, W Douglas Evans

  • 1RTI International, Washington, DC 20036-3209, USA. hersey@rti.org

Health Psychology : Official Journal of the Division of Health Psychology, American Psychological Association
|January 6, 2005
PubMed

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