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Affect in electoral politics.

J Glaser1, P Salovey

  • 1Department of Psychology, Yale University, New Haven, CT, USA. Jack.Glaser@yale.edu

Personality and Social Psychology Review : an Official Journal of the Society for Personality and Social Psychology, Inc
|January 14, 2005
PubMed
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Politicians' emotional displays significantly influence voter preferences, challenging the idea that voters only consider non-emotional information. This research highlights the impact of affect in electoral politics.

Area of Science:

  • Political Science
  • Social Psychology
  • Communication Studies

Background:

  • Political figures' emotional expressions impact public perception.
  • Limited research exists on how candidates' emotions affect voter preferences.
  • Traditional political science assumes voters rely solely on non-affective information.

Purpose of the Study:

  • To propose a theoretical framework explaining how emotional displays influence judgments.
  • To review empirical research on affect in electoral politics.
  • To challenge the assumption of purely rational voter decision-making.

Main Methods:

  • Theoretical framework development.
  • Literature review of empirical studies on emotions and politics.
  • Analysis of psychological mechanisms linking emotional expression to judgment.

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Main Results:

  • Candidate emotional expression is a key factor in voter preferences.
  • Affective information plays a crucial role in electoral decision-making.
  • Existing research, though broad, supports the significance of emotions in politics.

Conclusions:

  • Voters' decisions are influenced by politicians' emotional displays, not just factual information.
  • The study of affect and politics offers insights into electoral behavior and social interaction.
  • Further research is needed to refine the understanding of emotions in political judgment.